The Popular Edge, Pop-Up and Book Arts News

July 16, 2011

J.P. Morgan Chase Banks on a Pop-up Ad

Filed under: animation — popularkinetics @ 9:13 pm

Pop-up book video ad by JP Morgan Chase

We pop-up book enthusiasts were delighted to see that J.P. Morgan Chase has bought into the trend of using the pop-up book as a motif in their advertising. The video, done in black and white, uses dimensional paper images of homes and businesses to promote their mortgage lending services and their role in the financial recovery. The image of a popped-up economy may be premature and the message a bit overly upbeat, but the pop-ups themselves are nicely done. Let’s hope the economy follows.

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